Noni is also known as Morinda citrifolia, and commonly known as great morinda, Indian mulberry, and host of other names is a fruit from a tree in the coffee family -Rubiaceae.
The fruit has a pungent odor when ripe. M. Citrifolia fruit powder contains carbohydrates and dietary fiber in moderate amounts. These macronutrients evidently reside in the fruit pulp, as M. Citrifolia juice has sparse nutrient content. The main micronutrients of M. Citrifolia pulp powder include vitamin C, niacin (vitamin B3), iron and potassium. Vitamin A, calcium and sodium are present in moderate amounts. M. Citrifolia fruit contains a number of phytochemicals, including lignans, oligo- and polysaccharides, flavonoids, iridoids, fatty acids, scopoletin, catechin, beta-sitosterol, damnacanthal, and alkaloids. Although these substances have been studied for bioactivity, current research is insufficient to conclude anything about their effects on human health.